Website Advertising
Site Skin Takeovers
Go big and bold with our site skin takeovers. Be the first thing our audience sees when they visit the Book Riot site.
Display Ads
| SKIN | Avg. Impressions | Avg. CTR | Duration |
|---|---|---|---|
| US Skin Takeover ($1,500) | 200,000 | 0.20% | 24 Hours |
| Run-of-Site ($5 CPM) | Customizable per quote | 0.20% | 1 month standard |
| Canada Skin Takeover ($500) | 85,000 | 0.20% | 7 Days |
Themed Content
Interested in a themed post but want to get genre-specific? We now offer our sponsorship placement for our genre-themed posts, all of which include a newsletter push to the corresponding genre lists. It’s truly the best of both worlds when it comes to reaching your targeted audiences.
| Themed Post | Newsletter List |
|---|---|
| Custom Themed Post ($700) | Best of Book Riot |
| YA Themed Post ($850) | What’s Up in YA |
| Mystery/Thriller Themed Post ($700) | Unusual Suspects |
| Romance Themed Post ($550) | Kissing Books |
| Sci-fi/Fantasy Themed Post ($700) | Swords & Spaceships |
| Comics Themed Post ($550) | The Stack |
| Horror Themed Post ($600) | The Fright Stuff |
| Non-fic Themed Post ($500) | True Story |
| LGBTQIA+ Themed Post ($600) | Our Queerest Shelves |
| Historical Fiction Themed Post ($550) | Past Tense |
| Children’s Lit Themed Post ($600) | The Kids Are All Right |
| BIPOC Themed Post ($500) | In Reading Color |
| Librarian Themed Post ($750) | Check Your Shelf |
| *Bestseller Sponsored Post ($250) | N/A |
Themed Takeovers & Video Sponsorship
If you’re looking for a high-profile product for your title, we offer day-long and week-long themed takeovers of the website. With these products, you’ll get a little bit of everything, all created around a theme created by our team of editors.
Our video products include sponsorship of a themed bookish video created by our editors, promoted on both the Book Riot Instagram and TikTok accounts.
The Featured Trailer product is an on-site sponsorship promoting book trailers.
| Themed Takeovers | Social Video Sponsorship |
|---|---|
| Themed Day Takeover ($5,500) | Featured Trailer ($350) |
| Themed Week Takeover ($7,500) | Sponsored Social Video ($500) |
| “Best of” Sponsorship ($5,000) |
Giveaways
Our on-site giveaway is a low-effort product that requires minimal creative and lives on-site for 7 days. The opt-in rate is over 50% for all of our giveaway lists. Once your giveaway concludes, our team sends you a file with the opt-in emails and the winner(s) of your giveaway. The client is responsible for prize-fulfillment.
| Giveaways | Entries/Opt-in Rate | Subscribers |
|---|---|---|
| On-site Giveaway ($1,750) | 1,027/59% | 185K |
| Canadian On-site Giveaway ($400) | 322/58% | 8K |
| Kid-lit Giveaway ($500) | 542/59% | 22K |
| Instagram Giveaway ($600) | N/A | N/A |