Podcast Advertising
Host-read podcast ads have proven to be one of the most effective forms of marketing. We have a wide range of general and genre-specific shows, all featuring host-read ads. We also offer programmatic podcast ads for a customized buying option.
80%
Book Riot podcasts fall above the avg. of 80% completion rate for shows of similar length and genre.
Podcast Ads
| Book Riot Flagship Podcasts | Description |
|---|---|
| Book Riot Podcast | Book Riot – The Podcast is a weekly show covering what’s new, cool, and worth talking about in the world of books and reading hosted by Book Riot editors. |
| All the Books | A weekly podcast highlighting the best and most exciting new releases. Hosted by Book Riot editors. |
52%
Of listeners listen to 5+ hours of podcasts, with 41% spending an avg. of $24 per month on books
Genre Podcasts
| Genre Podcasts | Avg. Impressions | Subscribers |
|---|---|---|
| Hey YA ($100) | 1K estimated impressions 60 second midroll placement | A podcast exploring everything that’s new and wonderful in the world of YA. News, recommendations, and much more. |
| Read or Dead ($100) | 1K estimated impressions 60 second midroll placement | A podcast for mystery and thriller reading recommendations (new and older releases!) and genre news. |
| When in Romance ($100) | 1K estimated impressions 60 second midroll placement | A bi-weekly Romance podcast for reading recommendations, industry news, and lots more. |
| First Edition ($200) | 4K estimated impressions 60 second midroll placement | First Edition is a podcast series focused on literary fiction, book history, and the world of publishing. |
65%
of listeners have purchased a product as a result of hearing it in our podcast
Custom Postroll Audio Excerpts
| Custom Postrolls | Avg. Impressions | Description |
|---|---|---|
| Book Riot Postroll ($500) Midroll Example (60 seconds) Postroll Excerpt (7 minutes) | 60 second midroll/5K Impressions 7 minute excerpt/4K Impressions | Book Riot – The Podcast is a weekly show covering what’s new, cool, and worth talking about in the world of books and reading hosted by Book Riot editors. |
| All the Books Postroll ($500) Midroll Example (60 seconds) Postroll Excerpt (7 minutes) | 60 second midroll/5K Impressions 7 minute excerpt/4K Impressions | A weekly podcast highlighting the best and most exciting new releases. Hosted by Book Riot editors. |
| First Edition Postroll ($350) | 60 second midroll/4K Impressions 7 minute excerpt/3K Impressions | First Edition is a podcast series focused on literary fiction, book history, and the world of publishing. |